New Delhi:
Emerging digital video platform World Premium has introduced an enhanced monetization framework for its horizontal (long-form) video segment, signaling a strategic move toward building a full-scale video ecosystem. The development positions the platform beyond short-form engagement and into structured, revenue-driven content distribution.

With this rollout, World Premium now operates a hybrid model that integrates both vertical (short-form) and horizontal (long-form) video formats under a unified advertising structure.

The platform’s vertical video format is designed to drive rapid engagement and audience growth. Meanwhile, the horizontal format focuses on extended watch time - a key metric in premium video monetization.
Industry analysts note that combining these two formats allows platforms to:
Capture high user engagement through short-form content
Increase session duration via long-form viewing
Improve advertising yield through mid-roll placements
This hybrid structure reflects broader digital media trends, where platforms aim to balance viral growth with sustainable monetization.

Multi-Layer Advertising Framework
World Premium’s updated horizontal video system supports multiple ad placements, including:
Pre-roll advertisements before video playback
Mid-roll ads inserted during longer content
Post-roll placements at the end of videos
Display ads positioned around the video player
The company is reportedly leveraging its own internal advertising system to manage ad distribution and revenue allocation. Such an approach allows greater control over fill rates, targeting logic, and creator revenue sharing.

Implications for the Creator Economy
As competition intensifies in the digital video sector, monetization transparency and payout reliability have become decisive factors for creators. Platforms offering structured revenue-sharing mechanisms and diversified ad inventory are increasingly viewed as viable alternatives in the evolving creator economy.

However, industry experts emphasize that long-term sustainability will depend on several operational factors:
Consistent growth in active users
Strong advertiser acquisition and retention
Robust content moderation and copyright compliance
Clear data reporting and brand safety standards
Market Outlook
The integration of a structured horizontal monetization model may mark a significant phase in World Premium’s growth trajectory. By aligning engagement-focused short videos with watch-time-driven long content, the platform appears to be building toward a more comprehensive digital media infrastructure.

Market observers suggest that upcoming user metrics, advertiser partnerships, and creator adoption rates will determine how effectively this strategy translates into competitive positioning within the broader online video landscape.